Big Gulps. Big Bites. Big Slurpees.

As the senior designer on a small team, I oversaw the creation of many designs for retail point-of-purchase (pop), and storefront signage for 7-Eleven Canada. Each pop kit would span a month, and we would typically create a kit 3-months in advance. A kit would consist of dozens of product categories all of which had unique designs, with each group further composed of multiple different sizes. It was our team’s task to create the concepts for each product category, resize the approved artwork to the numerous required sizes, then press-ready each piece for print. Below is a small collection of pop pieces that I saw through from concept to print.

Slurpee retail signage design for 7-Eleven Canada
Big Gulp retail signage design for 7-Eleven Canada

The two designs above are for the large decal that goes on the front of the Slurpee and Big Gulp fountain machines, called translites. Both devices are backlit; therefore, the light emits through the design and creates a bright can’t-miss creative.

The design below was a counter-top cling. It was printed on clear plastic, and die-cut. The idea behind the creative was to mimic a pile of cookies and crumbs on the counter, to advertise the Chips Ahoy cappuccino drink found at the coffee bar.

Chips Ahoy point-of-purchase design for 7-Eleven Canada
Lay's chips and sandwich combo retail signage design for 7-Eleven Canada
Gift card point-of-purchase design for 7-Eleven Canada
Burrito and coffee Slurpee retail signage design for 7-Eleven Canada

Sometimes we would be required to design a theme that would stretch over multiple product categories. In this case, it was a header and footer style frame, along with a consistent text treatment throughout.

Hot dog retail signage design for 7-Eleven Canada
Custom icons for retail signage design for 7-Eleven Canada

I custom-designed the icons used in the pattern utilized in the header/footer frame for the Fiesta theme.