B2B Network Solutions
iTel Networks is a growing telecommunication company focussed on B2B relationships, offering network solutions to businesses across North America. As the web designer in their marketing department, I redesigned the entire website from the ground up, provided continual website maintenance, designed logos for products and events, and graphic design work for other marketing collateral for print and digital.
Since the development of their original website, iTel had grown from small tech startup to a large continental business internet and telephone provider. The website no longer matched the size or reach of the company or evoked the legitimacy in the industry that iTel had gained. As the web designer, I worked with a small and nimble marketing team to produce a website that looked the part. We did this by creating a corporate design aesthetic, built separate pages for each service to allow for targeted content, created a resources web-portal for partners to access, as well as a portal for the growing sales team. One of the issues the old design faced was the low capture-rate of responses through the contact form. We solved this by injecting contact forms on every service page and included multiple CTA’s on each page pushing the user directly to the form.
I also had the opportunity to work on many projects outside of the website, creating a multitude of other marketing materials. These included logos and collateral for internal events, a family of logos for iTel’s suite of products, sales sheets, among others.