My name is Nick Wasilieff (wah-sill-eef). I have over 17 years of experience in graphic design, art direction, and creative direction. I’m also a screenwriter, creative writer, and dad to two young boys, making me an (unpaid) negotiator, mediator, problem-solver, comedian, and storyteller — a multi-hyphenate of sorts. As a designer, I specialize in brand development, designing everything from logos and visual guidelines to entire creative platforms. I also have extensive experience designing campaign creative, point-of-purchase materials, and websites. In all my experience – working with agencies, marketing firms, and as a freelancer – the goal has always been the same: create dynamic design solutions for the client (and have some fun while doing it.) I wouldn't call myself a keener, but I will go above and beyond to ensure the end result overjoys the client. I live (and love) to design cool stuff, but every element of that cool stuff needs a purpose, which is why I believe that rationale is king. I also think attention to detail makes or breaks a design, colour accessibility is crucial, Die Hard IS a Christmas movie, and something can ALWAYS be funnier, including this bio (I’ll punch it up later).

Thanks for investing a little bit of your day into viewing my portfolio. Please enjoy, or don’t. I’m not here to judge.